Greetings program, welcome to the tron ares intl campaign!

TRON is a “visual action spectacle” created for the biggest screen possible! Digital programs break into the real world so I decided to capitalize on this in our marketing campaign.

Ready? Because there is no going back!

TRAVEL SERIES

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TRAVEL SERIES 🪫

living one

sheets

TOS POSTER LOS

TEASER 2 POSTER LOS

DISRUPTIVE OUTDOOR

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DISRUPTIVE OUTDOOR 🪫

turkey - dooh truck tour 🇹🇷

italy - GALLERY GAE AULENTI projection 🇮🇹

germany - wuppertal cinema takeover 🇩🇪

malaysia - stunted ooh 🇲🇾

japan - SHINJUKU 3D OOH billboard 🇯🇵

UK - piccadilly lights 🇬🇧

full scale

lightcycle statue 🪫

Very limited run of full scale statue builds of the Tron Ares Lightcycle vehicle from the film!

italy - premiere event 🇮🇹

australia - ducati fan event 🇦🇺

Korea - seoul talent tour w/ greta lee 🇰🇷

FRANCE 🇫🇷

spain - sdcc málaga 🇪🇸

japan - SHINJUKU TOHO CINEMAS 🇯🇵

japan - shibuya pop up pod 🇯🇵

MEXICO - GAMERGY CON 🇲🇽

brazil - fan event 🇧🇷

international payoff 🪫

tron was an immersive campaign that allowed me to think big, be innovative and bring “the grid” to the real world

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The Fantastic Four: First Steps