Greetings program, welcome to the tron ares intl campaign!

TRON is a “visual action spectacle” created for the biggest screen possible! As digital programs break into the real world for the first time in the franchise we decided to capitalize on this in our marketing campaign.

Ready? Because there is no going back!

TRAVEL SERIES

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TRAVEL SERIES 🪫

living one

sheets

TOS POSTER LOS

TEASER 2 POSTER LOS

DISRUPTIVE OUTDOOR

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DISRUPTIVE OUTDOOR 🪫

turkey - dooh truck tour 🇹🇷

italy - GALLERY GAE AULENTI projection 🇮🇹

germany - wuppertal cinema takeover 🇩🇪

malaysia - stunted ooh 🇲🇾

japan - SHINJUKU 3D OOH billboard 🇯🇵

UK - piccadilly lights 🇬🇧

full scale

lightcycle statue 🪫

Ver limited run of full scale statue builds of the Tron Ares Lightcycle vehicle from the film!

italy - premiere event 🇮🇹

australia - ducati fan event 🇦🇺

Korea - seoul talent tour w/ greta lee 🇰🇷

FRANCE 🇫🇷

spain - sdcc málaga 🇪🇸

japan - SHINJUKU TOHO CINEMAS 🇯🇵

japan - shibuya pop up pod 🇯🇵

MEXICO - GAMERGY CON 🇲🇽

brazil - fan event 🇧🇷

international payoff 🪫

tron was an immersive campaign that allowed me to think big and bring the grid to the real world

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The Fantastic Four: First Steps